全文可编辑-Brand KPIs for spirits Imperial Blue in India-外文版培训课件（2025.2）.pptVIP

CONSUMERBRANDBrandKPIsforspirits:ImperialBlueinIndiaConsumerInsightsreportDecember2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.5000Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,consumption,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonImperialBlue’sperformanceinthespiritmarket.Fieldwork:April-May2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Forthisreport“Usage”indicatesthespecific“Consumption”Sources:StatistaConsumerInsightsGlobal,asofDecember2024

70%ofImperialBlueconsumersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??ImperialBlue’sbrandingresonatesmorewith?ImperialBlueranksfourthinawarenesswithintheMillennialsspiritmarket?ImperialBluegenerallyappealstomenmorethanwomen?ThepopularityratingofImperialBlueis41%?ImperialBlueranksninthinconsumption?AmongImperialBlueenthusiasts,46%fallunderthehigh-incomecategory?Intermsofloyalty,ImperialBlueisoutsidetheTop10inIndia?Consumerswanttheirspiritbrandstohavecoolness,highvalue,andauthenticity?ImperialBluehasascoreo