全文可编辑-Brand KPIs for smartphones Apple iPhone in Mexico-外文版培训课件（2025.2）.ppt

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2025-05-27 发布于广东
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全文可编辑-Brand KPIs for smartphones Apple iPhone in Mexico-外文版培训课件（2025.2）.ppt

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CONSUMERBRANDBrandKPIsforsmartphones:AppleiPhoneinMexicoConsumerInsightsreportJanuary2025

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.3750Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,ownership,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonAppleiPhone’sperformanceinthesmartphonemarket.Fieldwork:July-August2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Forthisreport“Usage”indicatesthespecific“Ownership”Sources:StatistaConsumerInsightsGlobal,asofJanuary2025

87%ofAppleiPhoneownersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??AppleiPhone’sbrandingresonatesmorewithGenZ?AppleiPhoneranksfourthinawarenesswithinthesmartphonemarket?AppleiPhonegenerallyappealstowomenmorethanmen?ThepopularityratingofAppleiPhoneis58%?AppleiPhonerankssecondinownership?AmongAppleiPhoneenthusiasts,40%fallunderthehigh-incomecategory?Intermsofloyalty,AppleiPhoneisfirstinMexico?AppleiPhonehasascoreof70%formediabuzz?Consumerswanttheirsmartphonebrandstohavecleverness,innovation,andreliabil