全文可编辑-Brand KPIs for smartphones fairphone in the United Kingdom-外文版培训课件（2025.2）.ppt

CONSUMERBRANDBrandKPIsforsmartphones:FairphoneintheUnitedKingdomConsumerInsightsreportJanuary2025

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.3750Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,ownership,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonFairphone’sperformanceinthesmartphonemarket.Fieldwork:July-August2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Forthisreport“Usage”indicatesthespecific“Ownership”Sources:StatistaConsumerInsightsGlobal,asofJanuary2025

36%ofFairphoneownersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??Fairphone’sbrandingresonatesmorewith?FairphoneranksoutsidetheTop10inawarenessMillennialswithinthesmartphonemarket?Fairphonegenerallyappealstomenmorethan?ThepopularityratingofFairphoneis18%women?FairphoneranksoutsidetheTop10inownership?AmongFairphoneenthusiasts,33%fallunderthehigh-incomecategory?Intermsofloyalty,FairphoneisoutsidetheTop10intheUnitedKingdom?Consumerswanttheirsmartphonebrandstohavereliability,honesty/trustworthiness,andhigh