全文可编辑-Brand KPIs for shoes Via Marte in Brazil-外文版培训课件（2025.2）.ppt

CONSUMERBRANDBrandKPIsforshoes:ViaMarteinBrazilConsumerInsightsreportDecember2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.2500Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,ownership,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonViaMarte’sperformanceintheshoemarket.Fieldwork:February-March2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Forthisreport“Usage”indicatesthespecific“Ownership”Sources:StatistaConsumerInsightsGlobal,asofDecember2024

78%ofViaMarteownersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??ViaMarte’sbrandingresonatesmorewithGenX?ViaMarteranksninthinawarenesswithintheshoemarket?ViaMartegenerallyappealstowomenmorethanmen?ThepopularityratingofViaMarteis41%?ViaMarterankssixthinownership?AmongViaMarteenthusiasts,37%fallunderthehigh-incomecategory?Intermsofloyalty,ViaMarteisoutsidetheTop10in?ConsumerswanttheirshoebrandstohaveBrazilauthenticity,reliability,andhonesty/trustworthiness?ViaMartehasascoreof23%formediabuzz3Sources:StatistaCon