全文可编辑-Brand KPIs for second-hand apparel online shops Swappy in Mexico-外文版培训课件（2025.2）.ppt

CONSUMERBRANDBrandKPIsforsecond-handapparelonlineshops:SwappyinMexicoConsumerInsightsreportOctober2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.3750Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonSwappy’sperformanceinthesecond-handapparelonlineshopmarket.Fieldwork:March-April2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Sources:StatistaConsumerInsightsGlobal,asofOctober2024

60%ofSwappyusersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??Swappy’sbrandingresonatesmorewithMillennials?Swappygenerallyappealstomenmorethanwomen?Swappyranksfifthinawarenesswithinthesecond-handapparelonlineshopmarket?ThepopularityratingofSwappyis33%?Swappyrankssixthinusage?AmongSwappyenthusiasts,45%fallunderthehigh-incomecategory?Consumerswanttheirsecond-handapparelonlineshopbrandstohaveauthenticity,reliability,andhonesty/trustworthiness?Intermsofloyalty,SwappyistenthinMexico?Swappyhasascoreof27%formediabuzz3Sources:StatistaCons