全文可编辑-brand kpis fuer eiscreme marinela in mexiko-外文版培训课件（2025.2）-worldreportmarket.pptVIP

CONSUMERBRANDBrandKPIsforicecream:MarinelainMexicoConsumerInsightsreportDecember2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.5000Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,consumption,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonMarinela’sperformanceintheicecreammarket.Fieldwork:April-May2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Forthisreport“Usage”indicatesthespecific“Consumption”Sources:StatistaConsumerInsightsGlobal,asofDecember2024

74%ofMarinelaconsumersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??Marinela’sbrandingresonatesmorewithGenZ?Marinelaranksseventhinawarenesswithintheicecreammarket?Marinelagenerallyappealstowomenmorethanmen?ThepopularityratingofMarinelais31%?AmongMarinelaenthusiasts,28%fallunderthehigh-?MarinelaranksoutsidetheTop10inconsumptionincomecategory?Intermsofloyalty,MarinelaisoutsidetheTop10in?ConsumerswanttheiricecreambrandstohaveMexicoauthenticity,coolness,andreliability?Marinelahasascoreof23%formediabuzz3Sources: