全文可编辑-brand kpis fuer eiscreme magnum in deutschland-外文版培训课件（2025.2）-worldreportmarket.pptVIP

CONSUMERBRANDBrandKPIsforicecream:MagnuminGermanyConsumerInsightsreportDecember2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.5000Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,consumption,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonMagnum’sperformanceintheicecreammarket.Fieldwork:April-May2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Forthisreport“Usage”indicatesthespecific“Consumption”Sources:StatistaConsumerInsightsGlobal,asofDecember2024

89%ofMagnumconsumersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??Magnum’sbrandingresonateswithGenXsimilarlyto?Magnumranksfirstinawarenesswithintheicecreamotherbrandsintheindustrymarket?Magnumgenerallyappealstowomenmorethanmen?ThepopularityratingofMagnumis63%?Magnumranksfirstinconsumption?Intermsofloyalty,MagnumisfirstinGermany?Magnumhasascoreof31%formediabuzz?AmongMagnumenthusiasts,36%fallunderthehigh-incomecategory?Consumerswanttheiricecreambrandstohavehighvalue,coolness,andhonesty/trustworthiness3Sources: