全文可编辑-Brand KPIs for soft drinks Dr Pepper in the United States-外文版培训课件（2025.2）.ppt

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2025-05-24 发布于广东
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全文可编辑-Brand KPIs for soft drinks Dr Pepper in the United States-外文版培训课件（2025.2）.ppt

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CONSUMERBRANDBrandKPIsforsoftdrinks:DrPepperintheUnitedStatesConsumerInsightsreportOctober2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.5000Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,consumption,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonDrPepper’sperformanceinthesoftdrinkmarket.Fieldwork:April-May2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Forthisreport“Usage”indicatesthespecific“Consumption”Sources:StatistaConsumerInsightsGlobal,asofOctober2024

88%ofDrPepperconsumersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??DrPepper’sbrandingresonateswithGenXsimilarly?DrPepperranksseventhinawarenesswithinthesofttootherbrandsintheindustrydrinkmarket?DrPeppergenerallyappealstowomenmorethanmen?ThepopularityratingofDrPepperis52%?DrPepperranksthirdinconsumption?AmongDrPepperenthusiasts,34%fallunderthehigh-incomecategory?Intermsofloyalty,DrPepperisfirstintheUnitedStates?Consumerswanttheirsoftdrinkbrandstohaveauthenticity,highvalue,andhonesty/trustworth