全文可编辑-brand kpis fuer fertiggerichte birds eye im vereinigten koenigreich-外文版培训课件（2025.2）-worldreportmarket.pptVIP

CONSUMERBRANDBrandKPIsforready-made-food:Bird′sEyeintheUnitedKingdomConsumerInsightsreportDecember2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.7500Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,consumption,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonBird′sEye’sperformanceintheready-made-foodmarket.Fieldwork:April-July2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Forthisreport“Usage”indicatesthespecific“Consumption”Sources:StatistaConsumerInsightsGlobal,asofDecember2024

87%ofBird′sEyeconsumersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??Bird′sEye’sbrandingresonatesmorewithGenX?Bird′sEyeranksfifthinawarenesswithintheready-made-foodmarket?Bird′sEyegenerallyappealstowomenmorethanmen?ThepopularityratingofBird′sEyeis67%?Bird′sEyeranksfirstinconsumption?AmongBird′sEyeenthusiasts,35%fallunderthehigh-incomecategory?Intermsofloyalty,Bird′sEyeisfifthintheUnited?Consumerswanttheirready-made-foodbrandstoKingdomhavehighvalue,reliability,andauthenticity?Bird′sEye