新视野商务英语综合教程3（第二版）Unit 4 教案.docVIP

教案

课程名称：___________________________________

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教材：_《新视野商务英语综合教程3（第二版）》_

Unit4MarketAnalysis

UnitOverview(单元概览)

Bystudyingthisunit,youareexpectedto:

learnsometermsandbasicsofmarketanalysis;

knowhowtodoaSWOTanalysisforacompany;

knowhowtopositionacompanyanditsproductsbasedonmarketanalysisreports;

knowhowtocustomizeprice;

writeasimpleproductreport.

Lead-in(主题导入)

Task1

Writesomeabbreviationsaboutmarketanalysisontheboardandaskthestudentshowtheyunderstandthem.

Dividethestudentsinto6groupsandaskthemtobrainstormsomerelatedwordsorexpressions.

Asksomegroupstosharetheirfindings.

Task2

AdditionalMaterials

QuantitativeResearch定量研究 BrandValuation品牌估价

SaggingDemand需求疲软 BrandManagement品牌管理

MarketExpectation市场期望 BrandPreference品牌偏好

MarketConfidence市场信心 BrandAwareness品牌认知

PriceSpread价格差距 BrandImage品牌形象

ReadingA(精读课文)

Task1

AskthestudentstosearchforrelatedinformationontheInternetbeforeclass.

Inclass,asksomestudentstoworkinpairsandsharetheirfindings.

Invitesomevolunteerstoreporttheirfindingsinclass.Aclassdiscussioncouldgeneratesomeinterestingideas.

BackgroundInformation

AppleInc.isanAmericanmultinationalcorporationheadquarteredinCupertino,California,whichdesigns,develops,andsellsconsumerelectronics,computersoftware,andpersonalcomputers.Itsbest-knownhardwareproductsaretheMaclineofcomputers,theiPodmediaplayer,theiPhonesmartphone,andtheiPadtabletcomputer.ItsconsumersoftwareincludestheOSXandiOSoperatingsystems,theiTunesmediabrowser,theSafariwebbrowser,andtheiLifeandiWorkcreativityandproductivitysuites.

SamsungGroupisaSouthKoreanmultinationalconglomeratecompanyheadquarteredinSamsungTown,Seoul.Itcomprisesnumeroussubs