Unit1 Extended reading 同步微课课件.pptxVIP

Unit1ThemassmediaExtendedreading刘卓卓湖南省醴陵市第一中学

中小学一级教师醴陵市高中英语朱英名师工作室导师株洲市英语教学竞赛一等奖醴陵市“教书育人楷模”刘卓卓

Howtoreadamagazinearticleextensively?

IntensivereadingItmeansthatthereaderstakeatext,studyitlinebyline,andreferatverymomenttothedictionaryaboutthegrammarofthetextitself.ExtensivereadingItsattentionispaidtothemeaningofthetextitself,notthelanguage.Thepurposeofitisforpleasureandinformation.Intensivereadingbuildslanguage;extensivereadingpracticesit.ExtensivereadingIntensivereadingVSKeys:

Whenreadingextensively,studentsshouldREAD.ReadsomethingquicklyandEnjoyablywithAdequatecomprehensionsotheyDon’tneedadictionary.

Definition:Atop-downreadingmodelisareadingmodelthatemphasizeswhatthereaderbringstothetextandsaysreadingisdrivenbymeaning.Thismodelproceedsfromwholetopart.Top-downreadingmodel

BrainstormingSkimmingScanningSummary/ReflectionCriticalthinkingTypicalways

Readthetitle“Advertising:thepowerofpersuasion”andguesswhatwillbetalkedaboutinthearticle?functionhowtopersuade?definitionadvertising…Brainstorming

Findthestructureofthetext.Part1Part2Part3Part4Part5Definition.Therelationshipbetween

advertisingandthemassmedia.Para.2Para.1Para.3Paras.4-6Para.7Thefunctionsofadvertising.Thetechniquesofadvertising.Thefutureofadvertising.Skimming

Scanthepassageandanswerthequestions:1.Whatisadvertising?2.Whatistherelationshipbetweenadvertisingandthemassmedia?3.Whatarethefunctionsofadvertising?4.Howdoesadvertisingwork?5.Whatisthefutureofadvertising?Scanning

1.Whatisadvertising?Advertisingistheactivityofpromotingaproductorservice.2.Whatistherelationshipbetweenadvertisingandthemassmedia?Advertisinghasalwaysbeencloselylinkedwiththemassmediaandthetwohavedevelopedhandinhand.3.Whatarethefunctionsofadvertising?Advertisingmake