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Xiaomi’sVisualIdentityGuidelines
Incorrectuse
cases
Logoapplication
Specialuse
cases
Brandlogoguidelines
Brandcolorsguidelines
Brandfontguideliness
A
B
C
D
E
F
Brandlogoguidelines
A
1Brandlogoguidelines
Verticallogocombination
Recommendedformaterialsusedonline.(Actualapplicationsmayvary.)
TheXiaomilogoisanimportant
visualidentifierofourbrand.It
communicatesourcompany’scorevaluesandsetsthestageforall
messagingandcommunication
thatfollows.
TheXiaomilogoshouldbeusedtoidentifythecompanyinexternalcommunicationmaterialsto
maximizeourvisibilityandto
maintainthesingular,iconiclookwithwhichouraudiencesidentify.
Hence,itshouldnotbeusedasasecondaryimageinallcollateralsandmustbetreatedwithutmostrespect.
Standard
Cutout
Black
Horizontallogocombination
Recommendedforo闭ine
materials,whenitisdiicultto
seeourlogofromafar.(Actual
applicationsmayvary.)
TheXiaomilogoisanimportantvisualidentifierofourbrand.Itcommunicatesourcompany’scorevaluesandsetsthestageforallmessagingand
communicationthatfollows.
TheXiaomilogoshouldbeusedto
identifythecompanyinexternal
communicationmaterialstomaximizeourvisibilityandtomaintainthe
singular,iconiclookwithwhichour
audiencesidentify.Hence,itshouldnotbeusedasasecondaryimageinall
collateralsandmustbetreatedwithutmostrespect.
XIaomI
1Brandlogoguidelines
StandardBlack
Cutout
Minimumclearspace
Minimumclearspace
TheXiaomilogomusthavesuicientspacearoundit,sothatitis
recognizableinallsituationsand
standsoutasitshould.Toensure
thisispossible,aprotectedarea
shouldbeprovidedaroundthelogo.Donotallowphot
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