全文可编辑worldreportmarket-Brand KPIs for consumer electronics online shops Mivi in India-外文版培训课件（2025.2）.pptVIP

CONSUMERBRAND

BrandKPIsforconsumerelectronicsonlineshops:MiviinIndia

ConsumerInsightsreport

December2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.

ThisreportisbasedonMivi’sperformanceintheconsumerelectronicsonlineshopmarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.3750

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:March-April2024

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Notes:

Sources:StatistaConsumerInsightsGlobal,asofDecember2024

63%ofMiviusersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

•Mivi’sbrandingresonatesmorewithGenZ

•Mivigenerallyappealstomenmorethanwomen•AmongMivienthusiasts,39%fallunderthehigh-

incomecategory

•Consumerswanttheirconsumerelectronicsonlineshopbrandstohaveauthenticity,honesty/trustworthiness,andreliability

Howdoesthebrandperforminthemarket?

•MiviranksoutsidetheTop10inawarenesswithintheconsumerelectronicsonlineshopmarket

•ThepopularityratingofMiviis26%

•MiviranksoutsidetheTop10inusage

•Intermsofloyalty,MiviisoutsidetheTop10inIn