化妆品市场调查报告英文版Cosmeticsmarketinvestigation.pptVIP

2010Cosmeticsindustryinvestigation

Chinast2,3citywomencosmeticsconsumptionstatusandthetrendHowmanywomenneverwearcosmetics？Throughinvestigation,weknowmorethan95%womenint2,3cityhaveusedcosmetics,andonly4.8%neverusedcosmetics.Therefore，forbothinternationalbrandanddomesticbrand，themarketingfoundationisenough,thepre-marketingeducationisnotnecessary.

Whatkindofcosmeticsdotheyuse？Womenintiertwoandthreecitiespaymoreattentiononmakeupclasscosmetics,speciallythefaceandeyemakeup，butforthemaintenanceclasscosmeticslikefacemask,eyegel,tonerandmakeupbase,theyuselessthanwomenintieronecities.Sowecansaythatwomenintiertwoandthreecitieshavebeentheearlyetageofcosmeticsconsumers.Withthedevelopmentoftheeconomyandpeople’sthought,womenintiertwoandthreecitieswillpaymoreattentiononthemaintainoftheirskin.Consumersint1citiesConsumptionfrequencyint1citiesConsumersint2,3citiesConsumptionfrequencyint2,3citiesMake-upproductsMaintenanceproductsCleansingproducts

Howmuchdotheyspendoncometics？Generally，womenint2,3citiesspendlessmoneyoneachsingleconsumption，buttheybuytheproductsmorefrequently，sotheyusemorecosmeticsproductsthanwomenint1cities，andintotal,theexpenditureofwomenint2,3oncosmeticsisnotlessthanthatint1cites,sot2,3markethasalsogreatpotentialast1city.

Whichchannelismorefrequentlyusedbywomenint2,3cities？Wecansee：Boutiquestoreanddepartmentchannelarethemainchannelsforwomenint2,3tobuycosmetics:40.3%ofthemchoosefranchisestore,31.6%ofthemchoosedepartmentchannel，14.3%choosesupermarketchannels，and6.8%useonlineshopping.Internetcanbeamarketingchannel,andalsoawayofbrandpromotionandhelpcommunicationbetweentheMerchantandtheconsumers.BoutiquechannelDepartmentchannelSupermarketchannelOnlineshopping

Whichbrandsdotheyc