文化认同理念下的非物质文化遗产“破圈”传播研究.docxVIP

文化认同理念下的非物质文化遗产“破圈”传播研究

摘要：增强文化认同是加强民族团结、促进国家发展的策略之一，非物质文化遗产对增强文化认同具有重要作用。然而，非物质文化遗产在接续发展中面临困境。该文拟通过调查Z世代对辽宁省省级非物质文化遗产项目“大连贝雕”的知悉情况与行动意愿，了解年轻一代群体对以大连贝雕为代表的非遗项目的态度，并分析大连贝雕当下面临的传播困境，进而探求面向Z世代的大连贝雕“破圈”传播策略，提升大连贝雕对Z世代的影响力，强化年轻人对中华优秀传统文化的认同，助力大连贝雕接续发展，同时也为促进我国其他非物质文化遗产的活态传承提供智力支持。

关键词：大连贝雕；Z世代；“破圈”传播；非物质文化遗产；文化认同；非遗传承

中图分类号：G124文献标识码：A文章编号：2096-4110（2024）05（c）-0053-06

ResearchontheBreakingtheCircleDisseminationofIntangibleCulturalHeritageundertheConceptofCulturalIdentity

—TakingDalianShellSculptureasanExample

ZHANGYiyi，JIANGWei

（SchoolofChineseLanguageandLiterature，LiaoningNormalUniversity，DalianLiaoning，116081，China）

Abstract：Strengtheningculturalidentityisoneofthestrategiesforstrengtheningnationalunityandpromotingnationaldevelopment，andintangibleculturalheritageplaysanimportantroleinstrengtheningculturalidentity.However，theintangibleculturalheritageisfacingdilemmasintermsofitssustainability.BysurveyingGenerationZsknowledgeabouttheprovincialintangibleculturalheritageprojectDalianShellSculptureinLiaoningprovinceandtheirwillingnesstoactforit，thispaperintendstoknowtheattitudeofyoungpeopletowardstheintangibleculturalheritagerepresentedbyDalianShellSculptureandanalyzethedilemmasofspreadfacedbyDalianShellSculptureinordertoexploreitsbreakingthecircledisseminationstrategiesforGenerationZ，enhancetheinfluenceofDalianShellSculptureonGenerationZ，strengthenyoungpeoplessenseofidentitywithexcellenttraditionalChineseculture，contributetothesustainabledevelopmentofDalianShellSculptureandmeanwhileprovideintellectualsupportforthepromotionofthelivinginheritanceofotherintangibleculturalheritageinChina.

Keywords：DalianShellSculpture;GenerationZ;Breakingthecircledissemination;Intangibleculturalheritage;Culturalidentity;Intangibleculturalheritageinheritance

2014年，习近平总