Martech2022年企业数字营销体验平台报告英文版74页.pdfVIP

MARTECHINTELLIGENCEREPORT

ENTERPRISE

DIGITAL

EXPERIENCE

PLATFORMS

AMARKETER’SGUIDE

FIRSTEDITION

Whycompromiseonusing

theworld’smostpopular

CMSjustbecauseyour

bosssaysyouneedaDXP?

SomeDXPsarebuiltonahodgepodgeofsolutions

andacquisitions.Nowondertheycanbeaheavylift,

disruptive,andexpensive.

NotWordPressVIP.It’stheagile,enterprise-ready,

openplatformbuiltonWordPress.Andbackedbya

massivedeveloperandplug-inecosystem.

CompanieslikeFacebook,Salesforce,andTheNew

YorkPostrelyonWordPressVIPtobringtheirdigital

visiontolife,usingcontenttodrivegrowth.

WordPressVIP.Allthegain,noneofthepain.

Getademo

MARTECHINTELLIGENCEREPORT:

EnterpriseDigitalExperiencePlatforms:AMarketer’sGuide

TableofContents

Scopeandmethodology2

Marketoverview3

TheevolutionofDXPsinresponsetobusinessneeds3

Figure1:InterestindigitalexperienceandheadlessCMSsisgrowing3

Figure2:Aconstellationoftechnologiesisgivingwaytoamoreunifiedplatform4

Thefactorsdrivinginterestindigitalexperienceplatforms5

Figures3and4:CMSmarketshareovertime5

Risingexpectations6

Figure5:Thenumberofconnecteddevicesgloballyisgrowing6

Dataandanalyticsneeds7

Figure6:Customers’expectationsareraisingthebar7

Figure7:Businessesthatdon’tpersonalizerisklosingcustomers8

Themodernuserexperience8

Figure8:Googleresearchcorrelatesspeedandrevenue8

Figure9:Howheadlessandhybridcontentmanagementdiffers

fromthetraditionalapproach9

E-commerceeverywhere9

Figure10:Digitalmarketingande-commerceapplicationsa