2025年小企业广告趋势报告.docxVIP

2025SmallBusiness

AdvertisingTrendsReport

ByIntuitSMBMediaLabs

2025SmallBusinessAdvertisingTrendsReport

Smallbusinesseshaveabiggerappetitefor

advertisingthanyoumightexpect—andbigger

budgets,too.Asthisreportreveals,smallbusinessescould

collectivelyspendasmuchas$640billiononadvertisingin2025,andsomeindustrieshaveuptofourtimesthespendingpowerofothers.

Businesssize,age,andtechnologycanallin?uencethechoicessmallbusinessesmakeabouthowandwheretheyadvertisetheirbusiness.

The2025SmallBusinessAdvertisingTrendsReportisbasedonin-depthanalysisof1,006marketingleadersandbusinessowners’responsestoa27-questionsurveycommissionedbyIntuitSMBMediaLabsin

March2025.1Discoverwheresmallbusinessadvertisingdollarswillbespentthisyear,whowillspendthemost,andifadvertisersfeelcon?dentabouttheirreturnoninvestment(ROI).

SeetheSampleandMethodologysectiononpage16fordetails.

2025

2025SmallBusinessAdvertisingTrendsReport2

2025SmallBusinessAdvertisingTrendsReport3

2025SmallBusinessAdvertisingTrendsReport

TableofContents

Section1Strategy|Page5

Whoaretheadvertisingdecision-makersatsmallbusinesses?

Section2Budgets|Page7

Howmuchdosmallbusinessesspendonadvertising?

Section3Priorities|Page9

Whichadvertisingchannelsdosmallbusinessesusemost?

Section4ROI|Page11

Howistechnologyhelpingsmallbusinessestrackspendingandimpact?

Section5Industrytrends|Page13

Dobudgetsandprioritiesvaryfordifferentindustries?

Section6Firmographictrends|Page15

Doesbusinesssizeorageaffectadvertisingpriorities?

Section7Sampleandmethodology|Page16

Demographics,datasources,andcalculations

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2025SmallBusinessAdvertisingTrendsReport

KeyFindings

Top3industrieswiththelargestadvertisingbudgets:

T