罗兰贝格2025车载智能计算平台解锁互联服务的新篇章报告英文版20页.pdf

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REPORT

ComputeronWheels

Unlockingthenextchapter

inconnectedservices

Management

summary

ComputeronWheels

ransformationalchangeinamature,complexindustryisnoteasy.

TBetweenthegrowingpainsofnewtechnologyandtheinertialpullof

oldhabits,eventhebestideascantakesometimetobeadopted.Often,as

ClaytonChristensennotedinTheInnovatorsDilemmanearly30yearsago,

marketleadersfailtomakethattransitionaltogether.

Thisresearchpaperco-authoredbyConnectedVehicleSystemsAlliance

(COVESA),Geotab,andRolandBergerlooksatonesuchtransitionthatisstill

currentlyinprogress:thetransformationoftheautomobileintoaplatform

forservicesforconsumersandfleets.Alongtimeindevelopment,connected

serviceshaveseemedonthevergeofmassadoptionformorethana

decade,butneverquitemadeit.

Thisstudyfocusesonconnectedservicesthatimprovedriverexperience,

aswellasthosethatbenefitfleetmanagersusingcollecteddatafrom

varioussourcessuchassensors,devices,anduserinteractions.Directdata

monetization,i.e.sellingdatacollectedfromthecustomertothirdparties,

isoutofscope.

Thisreportdrawsonthefindingsofsurveysandinterviewswithindustry

experts—includingsuppliers,OEMs,advisors,researchers,anddealers—

toexplainwhyconnecte

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