2025年商务英语（BEC）中级考试真题模拟卷：国际市场营销.docxVIP

2025年商务英语（BEC）中级考试真题模拟卷：国际市场营销

考试时间：______分钟总分：______分姓名：______

一、单项选择

（本部分共20小题，每小题1分，满分20分）directions:ineachofthefollowingsentences,therearefourchoicesmarkeda,b,c,andd.choosetheonethatbestcompletesthesentence.thenmarkthecorrespondingletteronanswersheetwithasinglelinethroughthecenter.

1.theinternationalmarketingdepartmenthasbeenfacingalotofchallengesrecently,especiallywiththeincreasingcompetitionintheglobalmarket.however,ibelievethatwiththerightstrategiesandabitofcreativity,wecandefinitelyturnthesituationaround.whichofthefollowingstatementsbestreflectsthecompanyscurrentsituation?

a.thecompanyisthrivingandthereisnoneedforanychanges.

b.thecompanyisstrugglingbuthasthepotentialtoimprovewithnewapproaches.

c.thecompanyisdoingwellanddoesnotfaceanychallengesatall.

d.thecompanyisinastablepositionwithnoroomforgrowthorimprovement.

2.whenitcomestoenteringanewmarket,itscrucialtounderstandthelocalcultureandconsumerbehavior.lastweek,iattendedapresentationbyaseniormarketingexecutivewhosharedsomeinterestinginsightsaboutthejapanesemarket.sheemphasizedthatяпонскиеconsumersareparticularlysensitivetopackagingandbranding,whichcanmakeorbreakaproductssuccess.basedonthisinformation,whichofthefollowingmarketingstrategieswouldbemosteffectiveforacompanylookingtolaunchanewproductinjapan?

a.focusonaggressiveadvertisingcampaignsthathighlighttheproductsfeaturesandbenefits.

b.investheavilyinproductdevelopmentandinnovationtocreateauniquesellingproposition.

c.prioritizepackagingdesignandbrandingtoappealtoяпонскиеconsumerspreferences.

d.targetawiderangeofcustomersbyofferingmultipleversionsoftheproductatdifferentpricepoints.

3.intodaysdigitalage,socialmediahasbecomeanindispensabletoolforbusinesseslooking