破界与跃迁：AIGC技术浪潮下体育媒体人才培养的创新路径.pdfVIP

数字体育专题SHUZITIYUZHUANTI

破界与跃迁：AIGC技术浪潮下体育媒体人才培养的创新路径

BreakthroughandLeap:InnovativePathforSportsMediaTalent

CultivationintheAIGCTechnologyWave

朱智南

ZhuZhinan

摘要：以ChatGPT、SORA为代表的生成式人工智能（简称AIGC)的诞生，为体育媒体人才培养的创新发

展带来了无限可能。本文在剖析AIGC技术对传统体育媒体人才培养方法颠覆的基础上，立足于社会构建

论、技术的社会建构论和人机协作教育理论,探讨AIGC技术浪潮下体育媒体人才培养的破界与跃迁。研

究认为：AIGC技术浪潮下体育媒体人才培养的破界，应从实用主义向人本主义转型、知识教育向情感教育

升级、语言能力从平面向纵横延伸、单一化学科人才向跨界“体育媒体+”人才升级等方面进行。AIGC技

术浪潮下体育媒体人才培养的跃迁，应从文化融合、思想融合、目标融合，业务融合、考察融合5个路径进

行。本文旨在通过创新培养符合时代的体育媒体人才路径，推动体育媒体新质生产力的革命性发展。

关键词：AIGC技术；体育媒体；人才培养；人工智能；数字体育；创新途径

Abstract:Theemergenceofgenerativeartificialintelligence(AIGC)representedbyChatGPTandSORAhas

broughtinfinitepossibilitiesfortheinnovationanddevelopmentofsportsmediatalenttraining.Basedonthe

analysisofAIGCtechnologyssubversionofthetraditionalsportsmediahumancultivationmethod,thispaper

discussesthebreakthroughandleapofsportsmediatalenttraininginthewaveofAIGCtechnologybasedonthe

theoryofsocialconstruction,thesocialconstructiontheoryoftechnologyandthetheoryofhuman-computer

collaborativeeducation.Thestudybelievesthatthebreakthroughofsportsmediatalenttrainingunderthewaveof

AIGCtechnologyshouldbecarriedoutintermsofthetransformationfrompragmatismtohumanism,theupgrading

ofknowledgeeducationtoemotionaleducation,theextensionoflanguageabilityfromplanetoverticaland

horizontal,andtheupgradingofsinglechemistrytalentstocross-border“sportsmedia+talents.Theleapin

thecultivationofsportsmediatalentsinthewaveofAIGCtechnologyshouldbecarriedoutfromfive