（46页PPT）某著名企业咨询.pptxVIP

;何时采用什么图形？;;Text;整体/部分：;;;食用油项目各环节均以项目管理机制运行;立项报告简介;投资计划书简介;德农种业战略规划应用工具实例－购买行为;;;;德农种业战略规划应用工具实例－企业成长曲线;;国内某省市场容量约60-75万吨，近10年硫酸钾的国产化率不断升高;以用户中阿公司所在地秦皇岛为准，使用地销售价比较，罗钾运到秦皇岛运费为280元/每吨;罗钾项目投资计划及形成的生产规模、销量;形成优质资源、成本优势、规模效益、营销通道四大资源的共生共享;未来3年销售额的增长将主要依靠新购买的品种，预计为3.4亿元，占销售额总增长量的65％；而依托新品种，营销网络拓展可实现利润贡献1.9亿元，占35％。;;;PC机业务定位;;;战略投资理念－并购整合－汽车及零部件行业整合案例;IdentifyBuyerValueSegments;Organizationalbeliefsandstrategyalternativesidentifiedinthesituationassessmentaretranslatedintohypothesesfortesting.;IdentifyingBuyerValue-Basedsegmentscreatesthefoundationforcreatingthedistributionchannelstrategyanddesign.;;;Withtraditionalresearch,whenyouaskhowimportantanyparticularfeatureisindividually,consumerstendtosayeachisveryimportant.;Basedonanswerstothetradeoffquestions,buyervaluesarecalculatedandrespondentsaregroupedby“like”valuestohelpidentifytargetsegments.;Thesegroupsorsegmentsofconsumersnotonlyhavedifferentprofitpotentials...;$;Basedon某著名企业Consulting’sinvestigationofthetargetmarkets,thereisidentifiablechangeinbuyerpreferencesfromwindowtosplitandcabinetairconditioners.;petitionToday

LocalChinesemanufacturersupgradeproductiontechnologytoofferqualitylevelsonparwithJVoperations

LocalChinesemanufacturersdevelopmarketingcapability/expertise

JVoperations,crippledbyabilitytounderstandmarketandoperatewithinlocalbusinessculture’sdropinposition

JVsbegintopetemoreonpriceasperceptionofaddedvaluedifferentiationdisappears.;Consolidatedresultsforthemarkets-fromamarketattractivenessperspective.-i.e.lookingatmarketsize,growth,petition,marketentry(i.e.distributionopportunity)fromacurrentandfutureperspective.;Fromthesalesofficesandwarehousesestablishedintheseseveralmarkets,strategicnodescanbeestablishedtoallowaccesstonearbymarkets.;项目模块;;但我国水泥行业极度分散，竞争的地域特征浓厚；低标号水泥产能过剩，地方保护主义，以及不正当竞争，导致大多水泥企业连年亏损;1. 选择