项目进展讨论及生产问题分析.pdfVIP

Unit1

ProjectReportingTenseReview

Focus:Twocolleaguesdiscussingtheprogressofamarketingcampaign

ListeningTask

A:OK,let’sgobacktotheoriginalnandseewherewehavegotto.Thepreliminarymarket

testwasduetostartlastSeptember,isthatright?

B:Yes,that’sright.Wesetupasmall-scaletrialintheNorth.Weranthemarkettestfor2months,

untilthemiddleofNovember.

A:Andwhatweretheresultslike?

B:Veryencouraging.Sareachedtheirtargetandgenerallyconsumerreactionwasgood.

A:Sowhatwasthenextstep?

B:Well,asyouknow,thenwastomovetoanationallaunchfairlyquickly.Wehadnned

JanuarythisyearforamajorTVadvertisingcampaign.

A:Sowhat’sgonewrong?

B:Basically,we’vehadproblemsinproduction.Itseemsthatscalingupproductionforanational

launchhasbeenmuchmoredifficultthanexpected.

A:That’sridiculous.Wehadnoproblemswithproductionduringthetestmarketphase.

B:Iknow,butthatwasonamuchsmallerscale.Itseemsthatthey’verunintodifficultieswiththe

toolingforthemachines-you’llhavetotalktoBrianaboutthat.

A:Idon’twanttotalktoBrian.Iwantyoutotellmewherewestand.

B:Ofcourse.Wenowhavealaunchdateforearlynextmonth-May5th.TheTVadvertisingwill

starttheweekendbeforeon2ndMay.Atthemoment,we’reworkingonsomenewpromotion

literature,whichwillbeusedintheshops.

A:Ithoughtyoufinishedthatagesago.

B:Yes,that’strue.Butbecauseofthedelayonthelaunchdate,we’rehavingtoupdateit.

A:Isee.

B:So,besidesthelaunchadvertisingandpromotioncampaign,wearegoingtoholdbothnational

andlocalpressconferencessothatweisethemediacoverageduringthelaunchphase.

A:Whenaretheydue