艾昆纬-衡量科学传播对推动卓越发射的影响：医疗事务的数据驱动框架（英）-2025.pdfVIP

WhitePaper

MeasuringtheImpactof

ScientificCommunicationsto

DriveLaunchExcellence

Adata-drivenframeworkforMedicalAffairs

REBECCAGALBRAITH,HeadofIQVIAMedicalCommunications,IQVIA

JOSEPHLAUDANO,MedicalDirector,Innovation,MedicalAffairs,IQVIA

MARKUSGORES,VicePresident,EMEAThoughtLeadership,IQVIA

Tableofcontents

Executivesummary1

Introduction2

Methodology:Measuringscientificcommunicationsimpact4

Casestudy1:PembrolizumabinNSCLC5

Buildingamulti-dimensionalviewofscientificperformance5

Owningtherightscientificthemes6

Targetingtherightexpertsandchannels7

Drivingclinicaladoptionandsustainingscientificleadership:TheroleofRWEin

demonstratinglong-termoutcomesandvalue8

Casestudy2:Dupilumabinasthma9

Buildingscientificvisibility9

Reinforcingstrategicthemes11

Bestpracticesinscientificcommunicationsstrategy12

Linkingsuccessfulscientificcommunicationsactivitieswithclinicaladoption13

References14

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