2025 年最新创新报告bain_report_innovation_report_2025.docxVIP

InnovationReport2025

Howtopcompaniesscaleboldideas

BAINCOMPANY

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InnovationReport2025

Contents

Howtopcompaniesscaleboldideas 2

BuilttoReinvent:TheStrategyofInnovation 3

InnovationRewired:WhenImaginationMeetsAI 7

HumanInsightsatSpeed,withAI 13

BuilttoBeBold:WhytheBestInnovatorsRunTwoSystems 17

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Howtopcompaniesscaleboldideas

ByMarissaDent

Dearcolleague:

Wespoketotheworld’sboldestinnovators.Here’swhattheyhaveincommon.

FastCompany’s50MostInnovativeCompaniesisaglobalsnapshotofbrandsreshapingbusiness,tech,andculture.Whenwesurveyedand

interviewedaselectionofthisyear’sleaders,clearpatternsemerged.

Innovationistheirstrategy—almostallaimtogrowbeyondtheircore.

Theydon’toutspendtheirpeersonRD;theyspenddifferently,focusingontransformativeinnovation.Andtheyconquerriskaversionby

separatingtheirbigbetsfromeverydayinnovations.

Nosurprise,AIalreadyplaysacentralandgrowingrole.Butit’snosubstituteforimaginationorunderstandingrealcustomerneeds.Instead,leadersuseAItodreambiggerandknowtheircustomersbetter.Muchbigger.Andmuchbetter.

MarissaDent

GlobalLeader,BainInnovationandBusinessBuilding

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BuilttoReinvent:TheStrategyofInnovation

Thebestinnovatorsarecommittedtogrowthbeyondtheircoreandpursueitwithclarityandcapitaldiscipline.

ByMarissaDent,DuniganO’Keeffe,MikaelaBoyd,DennisJones,andEvaSavioz

AtaGlance

PubliccompaniesinFastCompany’slistof50MostInnovativeCompaniesoutperformtheirsectorpeersintotalshareholderreturn,suggestingthathighperformanceininnovation

correlateswithhigherfinancialperformance.

Almostalltopinnovatorswesurveyedplantoenternewsectorsormarkets,demonstratingacommitmenttogrowthbeyondtheircore.

AbouthalfoftheleadinginnovatorsdonotoutspendtheirsectorpeersonRD,suggesting