江苏2025自考[市场营销]英语二高频题考点.docxVIP

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江苏2025自考[市场营销]英语（二）高频题(考点)

一、选择题（共20题，每题1分）

说明：每题只有一个最佳答案。

1.Themarketingmixprimarilyreferstowhichofthefollowing?

A.Pricingstrategies

B.Productdevelopment

C.Promotionactivities

D.Alloftheabove

2.Whatisthekeypurposeofmarketsegmentation?

A.Toincreaseproductionefficiency

B.Totargetabroaderaudience

C.Toidentifydistinctcustomergroups

D.Toreducemarketingcosts

3.Whichoftheseisaprimarycharacteristicoftheserviceindustry?

A.Tangibility

B.Perishability

C.Standardization

D.Inventorymanagement

4.Acompanysmissionstatementshouldprimarilyfocuson:

A.Short-termfinancialgoals

B.Long-termstrategicdirection

C.Employeesatisfaction

D.Competitoranalysis

5.Whatdoes4Psstandforinmarketing?

A.Product,Price,Place,Promotion

B.Product,Price,Place,People

C.Profit,Promotion,Place,People

D.Product,Promotion,Price,Policy

6.Whichmarketingresearchmethodismosteffectiveforexploringconsumerattitudes?

A.Surveys

B.Experiments

C.Focusgroups

D.Secondarydataanalysis

7.Thefourutilityconceptinmarketingrefersto:

A.Form,Time,Place,Possession

B.Quality,Quantity,Price,Service

C.Brand,Packaging,Advertising,Sales

D.Convenience,Value,Satisfaction,Profit

8.Whatisthemaingoalofbranding?

A.Todifferentiateproducts

B.Toreduceproductioncosts

C.Toeliminatecompetition

D.Tomaximizesalesvolume

9.Whichpricingstrategyinvolvessettingpricesbasedoncompetitoractions?

A.Cost-pluspricing

B.Value-basedpricing

C.Competitivepricing

D.Skimmingpricing

10.ASWOTanalysishelpsacompanyidentify:

A.Companystrengthsandweaknesses

B.Marketopportunitiesandthreats

C.Customerpreferencesandtrends

D.Productioncapabilitiesandlogistics

11.Whatistheprimarypurposeofamarketingplan?

A.Toguidemarketingdecisions

B.Toincreaseadvertisingspend

C.Toreducemarketingcosts

D.Toeliminatecompetition

12.Whichmarketingtheor