广西2025自考[市场营销]英语二易错题专练.docxVIP

第PAGE页共NUMPAGES页

广西2025自考[市场营销]英语（二）易错题专练

一、单项选择题（每题1分，共20题）

1.Marketingresearchprimarilyinvolves_______togatherandanalyzedatafordecision-making.

A.experimentation

B.observation

C.surveys

D.negotiation

(正确答案：C)

2.The4Psofmarketingmixdonotinclude_______.

A.Product

B.Price

C.Promotion

D.People

(正确答案：D)

3.Abrandthatisrecognizedandtrustedbyconsumersis_______.

A.generic

B.proprietary

C.genericized

D.commoditized

(正确答案：B)

4.WhichofthefollowingisNOTacomponentofthemarketingconcept?

A.Customersatisfaction

B.Profitmaximization

C.Valuecreation

D.Stakeholderengagement

(正确答案：B)

5.Theprocessofidentifyingandtargetingaspecificmarketsegmentiscalled_______.

A.marketpenetration

B.marketsegmentation

C.marketpositioning

D.marketpenetration

(正确答案：B)

6.Amarketingstrategythatfocusesonanarrowtargetmarketwithuniqueneedsis_______.

A.undifferentiatedmarketing

B.differentiatedmarketing

C.concentratedmarketing

D.nichemarketing

(正确答案：D)

7.Thetermperceivedvaluerefersto_______.

A.theactualcostofaproduct

B.theconsumersbeliefintheproductsworth

C.thecompetitorspricingstrategy

D.theproductioncost

(正确答案：B)

8.Amarketingplanoutlines_______.

A.short-termsalestargets

B.long-termgoalsandstrategies

C.dailyoperationaltasks

D.competitorpricing

(正确答案：B)

9.Themarketingmixisoftenreferredtoasthe_______.

A.4Cs

B.4Rs

C.7Ps

D.7Rs

(正确答案：C)

10.ASWOTanalysishelpsabusinessidentify_______.

A.consumerpreferences

B.internalstrengthsandweaknesses,externalopportunitiesandthreats

C.competitorstrategies

D.productpricing

(正确答案：B)

11.Themarketingofproductsandservicestobusinessesiscalled_______.

A.consumermarketing

B.B2Bmarketing

C.B2Cmarketing

D.servicemarketing

(正确答案：B)

12.The4Csmodelinmarketingfocuseson_______.

A.Product,Price,Place,Promotion

B.Customer,Cost,Convenience,Communication

C.Quality,Cost,C