内功：以用户价值为导向真.pdfVIP

Theheart-poundingtruthabout

WeChatmarketing

WhenmostbrandsdoWeChatmarketing,theypayspecial

attentiontoonething:thenumberoffansofWeChat

accounts.Therefore,manybrandshavespentalotofmoneyon

attractingfans.Attractingfanstocomeinandincreasingthe

numberoffansofpublicaccountsistheexternalpowerof

WeChatmarketing.ManyWeChataccountsareoperating

smoothlyandwithgreatsuccess,andareenviedbymany

people.Aseveryoneknows,theprerequisiteforthesebig

accountstohavemanyfansisthattheyareverygoodattheir

internalskills,includingthecontentoftheaccount,

entertainment-orientedcommunication,interactionwithfans,

customerclassificationandaccurateinformationpush,and

nningofinterestingandfunactivities,etc.Itnotonlybrings

valuetousers,butalsomakescustomersfeelfun.Usersare

willingtoparticipateorevenactivelyparticipate.Therefore,I

wouldliketoremindeveryonethatbeforeyoudecidetoinvite

fansin,youmustfirstbepreparedtoservethefans.Otherwise,

theresultofspendingalotofmoneytobuyitwilldefinitelybe

fansdipointmentanddeparture.Itwillbeevenmore

difficulttorecoverthesedipointedandleftusers.

Cultivatinginternalstrengthiseasytosay,butofcourseitisnota

simplemattertodo.Otherwise,theknightsinancienttimeswould

havebecometopmasters,andtodayscompanieswouldallbea

mongtheFortune500.However,aslongasyougrasptheessence

andpracticethesefourmantraspersistently,yourinternalskillsin

WeChatmarketingshouldbegreatlyimproved.

Orientedbyuservalue

在移动互联网这样的开放性时代，用户的可选择性远远

了过去。因此，这个时代的商业有个特质,就最终的决

定权全部在用户手上。也一样，用户是最终和最挑

剔的裁判员。在用户的选择面前，一切商业法则、战略、模

式或者壁垒都会变得次要。任何公司，无论大小，都有

的机会在用户面前展示自己，能获取用户的支持，可以快速

发展；相反，只要用户有任