出行需求管理：影响出行行为的关键工具.docxVIP

RTHU

RTHURLITTLE

REPORT

2025

MOBILITYDEMANDMANAGEMENT:

ACRITICALTOOLTOINFLUENCE

MOBILITYBEHAVIOR

Furtherinsightsinto

CONTENT

EXECUTIVESUMMARY3

1.BACKGROUNDAPPLICATION4

2.FRAMEWORKFORIMPACTFEASIBILITY6

3.COSTBENEFITANALYSIS8

4.ASSESSMENTRESULTS12

5.MDMSTRATEGIESINACTION16

6.FUTUREDIRECTIONSFORMDM20

CONCLUSION—ASCALABLETOOLFORCITIES22

2

EXECUTIVESUMMARY

Asurbanization,pollution,andcongestioncontinuetorise,sustainableurbanmobilityhasbecomeacriticalneed.Thisreportbuildsupon

insightsfromthe2024ArthurD.Littlereport“TheFutureofMobility5.0.”Thisfollow-upreportfocusesonmobilitydemandmanagement

(MDM)asakeystrategyforoptimizingurbantransportationsystems.MDMaimstoinfluencetravelbehaviortoreducecardependency,

mitigatecongestion,andpreventurbansprawl,ultimatelyimprovingaccessibilityandlivabilityincities.

MDMworksbyencouragingashiftawayfromprivatevehicleuseand

promotingsustainablemodesoftransport,suchaspublictransit,

sharedmobility,cycling,andwalking.Itintegratesamixofregulatorytools,pricingpolicies,landuseplanning,andtravelincentivestoshapehow,when,andwhypeopletravel,thusreducingoveralldemandforcarusage.Bystrategicallymanagingtraveldemand,MDMhelpsreducethestrainontransportationnetworksandenhancestheenvironmentalandsocialsustainabilityofurbanareas.

ThisreportexploresthepracticalapplicationofMDM,provid