2008-2010年英语四级考试真题与写作指导.pdfVIP

2008年6月英语4级考试

PartIWriting(30minutes)

RecreationalActivities

Directions:Forthispart,youareallowed30minutestowriteALetter

ofApologyaccordingtotheoutlinegivenbelow.Youshouldwriteatleast

120wordsfollowingtheoutlinegivenbelowin.

1.活动多种多样

2.活动可能使人们受益，也可能有危害性

3.作为大学生，我的看法

PartIIReadingComprehension(SkimmingandScanning)(15minutes)

MediaSelectionforAdvertisements

Afterdeterminingthetargetaudienceforaproductorservice,

advertisingagenciesmustselecttheappropriatemediaforthe

advertisement.Wediscussherethemajortypesofmediausedinadvertising.

Wefocusonattentiononseventypesofadvertising:

television,newspapers,radio,magazines,out-of-home,Internet,and

directmail.

Television

Televisioninanattractiveforadvertisingbecauseitdelivers

massaudiencestoadvertisers.Whenyouconsiderthatnearlythreeoutof

fourAmericanshaveseenthegameshowWhoWantstoBeaMillionaire?you

canunderstandthepoweroftelevisiontocommunicatewithalargeaudience.

Whenadvertiserscreateabrand,forexample,theywanttoimpress

consumerswiththebrandanditsimage.Televisionprovidesanideal

vehicleforthistypeofcommunication.Buttelevisionisanexpensive

,andnotalladvertiserscanaffordtouseit.

Television’sinfluenceonadvertisingisfourfold.First,narrowcasting

meansthattelevisionchannelsareseenbyanincreasinglynarrowsegment

oftheaudience.theGolfChannel,forinstance,iswatchedbypeoplewho

ygolf.HomeandGardenTelevisionisseenbythoseinterestedin

householdimprovementprojects.Thus,audiencesaresmallerandmore

homogeneous(具有共同特点的)thantheyhavebeeninthepast.Second,

thereisanincreaseinthenumberoftelevisionchan