战略管理第六章作业.docxVIP

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Chapter6—Corporate-LevelStrategy

TRUE/FALSE

1. In2005,GillettewasacquiredbyProctor&Gamble(P&G).ThisisanexampleofbusinesslevelstrategicactioninitiatedbyPG。

4。 Amajoradvantageofdiversificationisthatoverallmonitoringcostsarereduced,sinceeachseparatebusinesscomesunderthecontrolofcorporateheadquarters.

5。 Successfulproductdiversificationisexpectedtoincreasethevariabilityinthefirmsprofitability,sincetheearningsaregeneratedfromseveraldifferentbusinessunits.

11. Blockingcompetitorsthroughmultipointcompetitionisastrategyused

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