制定产品销售计划- 跨 境 电 商 -1765263647812.pptxVIP

|跨|境|电|商|制定产品销售计划DevelopmentofaProductSalesPlan主讲人：郝亚美HaoYamei

销售计划Salesplan指导企业进行产品销售活动的计划，是企业制定生产计划和财务计划的重要依据。Asalesplanisaguideforacompanyssalesactivitiesandservesasanimportantbasisformakingproductionandfinancialplans.结合市场需求Combinedwithmarketdemand竞争程度Competitionlandscape之前计划的完成情况Completionofpreviousplans制定产品销售计划Developmentofaproductsalesplan

销售计划的制定步骤Stepstodevelopasalesplan第一步：销售环境调研，包括内部环境和外部环境调研。Step1:Researchthesalesenvironment,includingbothinternalandexternalenvironments.内部环境调研Internalenvironmentresearch销售Sales采购Procurement物流Logistics促销Promotion售后数据After-salesservicedata制定产品销售计划Developmentofaproductsalesplan

外部环境分析Externalenvironmentanalysis明确自身面临的机会与威胁，从而决定做什么产品。Identifyopportunitiesandthreats,whichhelpsdeterminewhatproductstopursue销售计划的制定步骤Stepstodevelopasalesplan制定产品销售计划Developmentofaproductsalesplan

调研的具体内容Specificcontentoftheresearch市场状况Marketconditions市场规模与增长状况Marketsizeandgrowth各细分市场的销售情况Salesperformanceinvariousmarketsegments消费者需求Consumerdemand购买行为的变化趋势Changingtrendsinpurchasingbehaviors制定产品销售计划Developmentofaproductsalesplan

分销状况Distributionstatus企业所选择的分销渠道的类型及产品在各种分销渠道上的销量。Focusonthetypesofdistributionchannelschosenbythecompanyandthesalesvolumeacrosseachchannel实体商店Physicalstores网络销售Onlinesales制定产品销售计划Developmentofaproductsalesplan

PEST分析法PESTanalysis人口Demographicfactor经济Economicfactor技术Technologicalfactor政治法律环境Political-legalfactor社会文化环境Socio-culturalfactor宏观环境Macro-environment制定产品销售计划Developmentofaproductsalesplan

第二步：产品分析。Step2:Productanalysis产品状况Productstatus竞争状况Competitivelandscape市场需求Marketdemand供应商服务Supplierservices销售计划的制定步骤Stepstodevelopasalesplan制定产品销售计划Developmentofaproductsalesplan

产品状况分析Productstatusanalysis销售价格Salesprices市场占有率Marketshare成本Costs利润率Profitmargins

SWOT分析法SWOTanalysis规模Scale市场份额Marketshare产品质量Product