工商管理专业英语术语测试.docxVIP

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工商管理专业英语术语测试

一、单选题（共10题，每题2分）

说明：下列每题包含一个句子，其中含有划线部分，请选择最符合句意的选项。

1.Thecompanyimplementedastrategicplanningprocesstoimproveitslong-termmarketpositioning.

A)Tacticalplanning

B)Operationalplanning

C)Strategicplanning

D)Crisismanagement

(答案：C)

2.WhichofthefollowingisakeycomponentofSWOTanalysisinbusinessstrategy?

A)Financialratios

B)Markettrends

C)Strengths,weaknesses,opportunities,andthreats

D)Customerdemographics

(答案：C)

3.Thetermsupplychainmanagementreferstothecoordinationof:

A)Productdesign

B)Inventorycontrol

C)Productionprocesses

D)Alloftheabove

(答案：D)

4.Ajust-in-time(JIT)inventorysystemisdesignedto:

A)Minimizestocklevels

B)Maximizestocklevels

C)Increaseproductioncosts

D)Eliminatetheneedforwarehouses

(答案：A)

5.Thehumanresourcemanagementfunctionincludesactivitiessuchas:

A)Marketingcampaigns

B)Employeerecruitmentandtraining

C)Financialbudgeting

D)Productdevelopment

(答案：B)

6.Customerrelationshipmanagement(CRM)systemsareprimarilyusedto:

A)Tracksalesfigures

B)Managecustomerinteractions

C)Analyzemarketcompetition

D)Setproductiontargets

(答案：B)

7.Thebalancescorecardisatoolusedfor:

A)Financialforecasting

B)Strategicperformanceevaluation

C)Marketingcampaignplanning

D)Inventoryvaluation

(答案：B)

8.Inoperationsmanagement,leanmanufacturingfocuseson:

A)Increasingproductionvolume

B)Reducingwasteandimprovingefficiency

C)Raisinglaborcosts

D)Expandingmarketreach

(答案：B)

9.ThePorter’sFiveForcesmodelanalyzesthecompetitiveintensityofanindustrybyexamining:

A)Companyfinancialperformance

B)Industrybarrierstoentry

C)Employeesatisfaction

D)Productquality

(答案：B)

10.Adiversifiedbusinessportfoliohelpsacompanyreduceriskby:

A)Focusingonasingleproductline

B)Expandingintounrelatedmarkets

C)Reducingmarketingexpenses

D)Increasingdebtfinancing

(答案：B)

二、多选题（共5题，每题3分）