ReadingAdvertizements英语泛读教程62课件讲解.pptxVIP

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2025-12-21 发布于陕西
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ReadingAdvertizements英语泛读教程62课件讲解.pptx

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《英语泛读教程》ReadingAdvertizements授课人林茵（Coco)

LearningObjectivesMasterthebasicfeaturesofadvertizementslanguageLanguageability:HoldaprofessionalattitudetowardsreadingtheadvertizementsThinkingcapacity:ExperiencetheadvertizementsculturethroughreadingthemagazinesandnewspapersCultureawareness:StudyhowtolocatethesemainideasofadvertizementsquicklyLearningability:

CONTENTS目录01Advertizementslanguage02Howtolocatethemainideaoftheadvertizements03Practice04Summary

AdvertizementslanguagePART01

BackgroundMostmagazinesandnewspaperscontainadvertizementsthataredesignedtomakeuswanttheproduct.Advertizerswantustobelievethattheirproductisimportantforagoodlife.Someadvertizementsevenpresentviewpointsontimelysubjects.Likenewspapereditorials,suchadstrytoinfluencethereadersopinions.

FeaturesoftheadvertizementslanguageThelanguageofadvertizingmustbealanguageofimmediateimpactandrapidpersuasion.Nooneislikelytospendmuchtimedecidingwhethertoreadaprintedadvertizementorlistentoaspokenone:iftheirattentionisnotattractedimmediatelyandheldfirmlyfortheshortamountoftimenecessarytoabsorbwhatisbeingsaid,thentheadvertizementwillhavefailedmiserably.

FeaturesoftheadvertizementslanguageSotheadvertizinglanguageusesabasicallysimplegrammaticalstructureandarichlysuggestiveanddescriptivevocabulary.

howtolocatethemainideaoftheadvertizementsPART02

ReadthefollowingadOnlythecreamofthecropfliesOurchefsbuyonlythefreshestandmostexpensiveingredientsforourkitchens.Anywhere.Becausetheybelievethatgoodfoodreallyisthewaytoapersonsheart.Obviously,therearemanywhowouldagree.Infact,experiencedtravelershaverewardedSwissairwiththegreatestpercentageofrepeatbusiness.Whichisnotsomethingwetakelightly.Becausetravelerswhoflymore,expectmore.Soourchefspreparefivegourmetselection