2019-2020学年山西省长治市名校高二下学期期末联合考试英语试题-解析版.docVIP

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山西省长治市名校2019-2020学年高二下学期期末联合考试英语试题

一、阅读选择

Somesuccessfulbrandsarememorablefortheircreativity.Theyconveyaccurateinformationtous.However,someoftheseoriginsareveryinteresting.

Google

Theworld’slargestsearchenginehasdevelopedabrand.ItsfoundersLarryPageandSergeyBrinknewtheircompany’spotentialwhentheywerefreshmenatStanford.Theoriginalplanwastonameit“googol”,whichmeant“ahugenumber”,butLarryPagemisspelleditas“Google”.Boththesiteandthecompanyregistered“Google”.However,thiserrordistinguishes“Google”fromothersearchengines.

McDonald’s

Theoriginalnamecamefromthelastnameoftheinventors:Maurice“Mac”andRichard“Dick”McDonald.Before1940,theyownedandoperatedasuccessfulrestaurant,butonceWorldWarIIwasover,theydecidedtotryanewsystemtoreducethetimepeoplespentwaitingfortheirfood.SothefirstMcDonald’sopenedin1948.Overtime,theirsimpleandbrightcolorshavemadeitoneofthemostrecognizablesymbolsontheearth.

Rolex

HansWilsdorf,founderoftheRolexbrand,sayshewantsashortwatchnametopronounceeasily.Aftercombiningallthelettersandcomingupwith100possiblenames,noneofthemfitthebill.Butatriponahorse-drawnridechangedthefateofhiscompany,becausea“genius”,ashecalledit,whisperedtheword“Rolex”intohisear.

IKEA

Foundedin1943,IKEAwentfromsellingallkindsofobjectstobecomingthebenchmarkofSwedishcreativityworldwidewithitsfurnitureandfacilitatespackaging.ThewordIKEAisacombinationofthefirstlettersoffounder’sfirstnameandlastname:IngvarKamprad,thefarmwherehegrewup:Elmtaryd,andthetowninsouthernSwedenwhereitwaslocated:Agunnaryd.

1．Whatcontributedtothebrand“Google”?

A．Thecompany’splan. B．LarryPage’smistake.

C．Thecompany’spotential. D．SergeyBrin’screation.

2．Whatwastheoriginalintent