AI赋能非遗旅游食品营销创新模式探究——以矾山肉燕为例.pdfVIP

食品科技

AI赋能非遗旅游食品营销创新模式探究

——以矾山肉燕为例

陈微微，杨耀翔

（浙江东方职业技术学院，浙江温州325111）

摘要：本文基于人工智能（ArtificialIntelligence，AI）赋能视角，以矾山肉燕为研究对象，分析传统非

遗旅游食品企业的市场营销问题，发现其存在标准化与规模化生产瓶颈、同质化竞争激烈、销售渠道集中等

问题，并提出AI技术在非遗工艺优化、智能包装升级、沉浸式溯源与文化体验打造、新媒体营销创新等领

域的应用模式。该模式的探索与实践，不仅对非物质文化遗产的保护与发展具有重要意义，而且为非遗特色

农产品、手工艺品产业的整体升级提供了可借鉴的经验和示范。

关键词：人工智能（AI）；非遗旅游食品；新媒体营销；矾山肉燕

ResearchonAI-EnabledInnovativeMarketingModelsfor

IntangibleCulturalHeritageTourismFood

—ACaseStudyofFanshanRouyan

CHENWeiwei,YANGYaoxiang

(ZhejiangDongfangPolytechnic,Wenzhou325111,China)

Abstract:BasedontheperspectiveofArtificialIntelligence(AI)empowermentandtakingFanshanRouyanas

theresearchobject,thispaperanalyzesthemarketingproblemsoftraditionalintangibleculturalheritagetourismfood

enterprisesanddiscoversthattheyhaveproblemssuchasbottlenecksinstandardizedandlarge-scaleproduction,

fiercehomogeneouscompetition,andconcentratedsaleschannels.AndproposeapplicationmodelsofAItechnology

inareassuchastheoptimizationofintangibleculturalheritagecraftsmanship,theupgradingofintelligentpackaging,

thecreationofimmersivetraceabilityandculturalexperiences,andtheinnovationofnewmediamarketing.The

explorationandpracticeofthismodelnotonlyholdsignificantimportancefortheprotectionanddevelopmentof

intangibleculturalheritage,butalsoprovidereferenceableexperienceanddemonstrationfortheoverallupgradingof

theintangibleculturalheritagecharacteristicagriculturalproductsandhandicraftsindustry.

Keywords:ArtificialIntelligence(AI);intangibleculturalheritagetourismfood;newmediamarketing;Fanshan

Rouyan

2023年，文化和旅游部印发《关于推动非物质开展合作，培育一批满足游客需求、具有鲜明非物

文化遗产与旅游深度融合发展的通知》。作为推