英文市场营销题库及答案.docVIP

英文市场营销题库及答案

一、单项选择题（总共10题，每题2分）

1.WhichofthefollowingisNOTapartofthemarketingmix?

A.Product

B.Price

C.Place

D.People

Answer:D.People

2.Theprocessofidentifying,anticipating,andsatisfyingcustomerwantsandneedsisknownas:

A.Selling

B.Marketing

C.Advertising

D.Branding

Answer:B.Marketing

3.Whatisthetermforthetotalvalueacustomerreceivesfromaproductorservice?

A.Price

B.Valueproposition

C.Brandequity

D.Customersatisfaction

Answer:B.Valueproposition

4.Whichmarketingconceptfocusesoncreatingcustomervalueandbuildingstrongcustomerrelationships?

A.Productionconcept

B.Productconcept

C.Marketingconcept

D.Sellingconcept

Answer:C.Marketingconcept

5.Themarketingtermthatreferstothevariousactivitiesacompanyundertakestopromoteandsellitsproductsorservicesis:

A.Marketingmix

B.Marketingstrategy

C.Marketingplan

D.Marketingcampaign

Answer:D.Marketingcampaign

6.Whatistheprimarygoalofmarketsegmentation?

A.Toincreaseproduction

B.Toreducecosts

C.Totargetspecificcustomergroups

D.Tomaximizemarketshare

Answer:C.Totargetspecificcustomergroups

7.Thetermfortheprocessofevaluatingthemarketforanewproductorserviceis:

A.Marketresearch

B.Marketsegmentation

C.Markettargeting

D.Marketpositioning

Answer:A.Marketresearch

8.Whichofthefollowingisakeyelementofasuccessfulmarketingcampaign?

A.Highprice

B.Lowquality

C.Effectivecommunication

D.Limitedreach

Answer:C.Effectivecommunication

9.Themarketingtermthatreferstothesetofactivitiesacompanyundertakestocreate,communicate,anddelivervaluetocustomersis:

A.Marketingmix

B.Marketingstrategy

C.Marketingplan

D.Marketingconcept

Answer:A.Marketingmix

10.Whatisthetermfortheprocessofcreatingauniqueimageforaproductorserviceinthemindsofconsumers?

A.Branding

B.Advertising

C.Marketing

D.Promotion

Answer:A.Branding

二、多项选择题（总共1