广告词汇力量：运用后缀构建新词.pdfVIP

Unit1Advertising

Wordpower

Usingsuffixes

Blank-filling

Advertisements(advertise)arean

importantpartoflife.Theyuselotsof

persuasive(persuade)andexciting

(excite)imagestosellproductsorservices.

Generally(general)speaking,therearetwo

maintypes:commercial(commerce)ads

andPSAs.Theydonotalwaystellyouthe

truth_(true).Weshouldbecareful(care).

Question:Howarethesenewwordsformed?

Moreexamp:

Rootderivatives/newwords

healthhealthy

interest

interesting

dependdependent

useuseful

difficult

difficulty

weekweekly

Competition:

Thinkmorewordsthatarecreatedthisway.

Whichgroupcanwin?

Thegroupthathasthemostwordswins.

Howtoformadjectivesfromnounsand

verbs?

A:Doalladsytricksonpeople?

B:No.PSAsusesomeofthesamemethods

ascommercialads,likeattractive

picturesandexcitinglanguage,butthey

arenotmeanttotrickus.Using

suffixes

commercen.commercial

attractv.attractive

excitev.exciting

Canyouthink

Noun+yhealthhealthy

ofmore

+lyexamp?weekweekly

+icheroheroic

+alnatitionnational

+ousdangerdangerous