2026年美国葡萄酒产业状况报告（英文版）.pptxVIP

StateoftheU.S.

WineIndustry2026

Contents

1Introduction3

2Executivesummary43Reviewoflastyear’spredictions54AnnualSVBStateoftheU.S.WineIndustrysurvey95Successguide226U.S.Winedemand,correctionandlength317Financialperformancetrendsbenchmarks408Technicalappendix44

STATEOFTHEU.S.WINEINDUSTRY20262

Introduction

For26consecutiveyears,SiliconValleyBankhaspublishedtheStateofthe

U.S.WineIndustryReport,offeringwineries,growers,distributors,lenders,educators,thepress,andthebroadersupplychainaclearviewofwherethewineindustry

stands,howwegothere,andwhatthefutureholds.

Thisreportisn’tjustanacademicexercise.Itspurposeistoharnessinsightsfrom

someofthemostexperiencedinsidersinthewinebusiness,providinganunmatched,data-drivenunderstandingofindustryrisks,opportunitiesandrealities.Butweneverstoptryingtoimprove,andthisyearyou’llnoticeachangethatreflectsindustry

needs.

Startingwiththe2018report,webeganalertingtheindustrytoanapproaching

demandcorrectionthatwouldrequirearesponse.Thebusinesswasotherwisedoingwellsoapredictionofthattypewasn’tgratefullyreceived.But,wewereoutaheadoftrendsasathoughtleadershouldbe.Nowthatwe’rehere,there’snoneedtotellyouaboutthethreatthathasarrived;everyonenowknowsandunderstands.So,we’re

refocusingourviewtorecovery.

Ourgoalwiththereportispartlytoraiseawareness.Weallneedto