西北大学《战略管理》2021-2022学年期末试卷.docxVIP

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西北大学2021-2022学年秋季期期末考试

《战略管理(双语)》试卷(B卷)

注意事项：1.考前请将密封线内填写清楚；

2.所有答案请直接答在答题纸上；

3.考试形式：闭卷；

4.本试卷共三大题，满分100分，考试时间120分钟。

题号

一

二

三

四

五

总分

得分

评卷人

一、选择题(每题2分，共50分)

1.Whatseparatesapowerfulstrategyfromanordinaryorweakoneis

A)theabilityofthestrategytokeepthecompanyprofitable.

B)managementsabilitytoforgeaseriesofmoves,bothinthemarketplaceandinternally,thatproducesustainablecompetitiveadvantage.

C)thespeedwithwhichithelpsthecompanyachieveitsstrategicvision.

D)theprovenabilityofthestrategytogeneratemaximumprofits.

E)whetheritallowsthecompanytotakesalesandmarketshareawayfromrivals.

2.Awinningstrategyisonethat

A)buildsstrategicfit,issociallyresponsible,andmaximizesshareholderwealth.

B)ishighlyprofitableandbooststhecompanysmarketshare.

C)resultsinacompanybecomingthedominantindustryleader.

D)fitsthecompanysinternalandexternalsituation,buildscompetitiveadvantage,andboostscompanyperformance.

E)canpasstheethicalstandardstest,thestrategicintenttest,andtheprofitabilitytest.

3.Therivalryamongcompetingsellerstendstobelessintensewhen

A)buyerswitchingcostsarelow.

B)thecostsofexitingthemarketarehigherthanthecostsofnewentry.

C)industryrivalsarenotparticularlyaggressiveoractiveinemployingthevariousweaponsofcompetition(alowerprice,frequentintroductionsofnewfeaturesornewmodels,newadvertisingcampaigns,newcustomerservicefeatures,andsoon)totrytodrawsalesandmarketshareawayfromrivals.

D)rivalshavediversestrategiesandobjectivesandarelocatedindifferent

《战略管理(双语)》试卷第1页共8页

countries.

E)competitiverivalryiscenteredonnon-pricefactorsratheraggressiveeffortstosellatthelowestpossibleprice.

4.Managerialjobswithstrategy-makingresponsibility

A)arefoundonlyatthevice-presidentlevelandaboveinmostcompanies