西北大学《战略管理》2020-2021学年期末试卷.docxVIP

诚信应考，考试作弊将带来严重后果！

西北大学2020-2021学年秋季期期末考试

《战略管理(双语)》试卷(A卷)

注意事项：1.考前请将密封线内填写清楚；

2.所有答案请直接答在答题纸上；

3.考试形式：闭卷；

4.本试卷共三大题，满分100分，考试时间120分钟。

题号

一

二

三

四

五

总分

得分

评卷人

一、选择题(每题2分，共50分)

1.Informulatingastrategy,managementis,ineffectsaying

A)thisiswhoweareandwhereweareheaded.

B)thisisthestrategicplanwehaveformakingmoneyinourparticularlineofbusiness.

C)weintendtomakethesemovestooutmaneuverourrivals.

D)amongallthepathswecouldhavechosen,wehavedecidedtofocusonthesemarketsandcustomerneeds,competeinthisfashion,allocateourresourcesandenergiesintheseways,andusetheseparticularapproachestodoingbusiness.

E)thisisourvisionofwhatourbusinesswillbelikeintheyearstocome.

2.Inasingle-businesscompany,thestrategy-makinghierarchyconsistsof

A)businessstrategyandfunctionalstrategies.

B)businessstrategy,functionalstrategies,andoperatingstrategies.

C)businessstrategyandoperatingstrategy.

D)managerialstrategy,businessstrategy,functionalstrategies,andoperatingstrategies.

E)corporatestrategy,functionalstrategies,andoperatingstrategies.

3.SWOTanalysisis

A)ahelpfultoolforpredictingwhetherthecompanysvaluechainiscostcompetitive.

B)simpletoolforsizingupacompanysresourcecapabilitiesanddeficiencies,itsmarketopportunities,andtheexternalthreatstoitsfuturewell-being.

C)ahelpfultoolforevaluatingwhetheracompanyiscompetitivelystrongerthanitsclosestrivals.

D)ahelpfultoolforbenchmarkingwhetherafirmsstrategyisclosely

《战略管理(双语)》试卷第1页共8页

matchedtoindustrykeysuccessfactors.

E)ahelpfultoolforidentifyingthereasonswhyacompanyisorisnotprofitable.

4.Acompanysactualstrategyis

A)mostlyhiddentooutsideviewandisknownonlytotop-levelmanagers.

B)typicallyplannedwellinadvanceandusuallydeviateslittlefromtheplannedsetofactionsandbusinessapproachesbecau