香港科技大学2026年中国商业十大热点报告英文版52页.pdfVIP

Whattheexpertssay

TenHighlightsof

China’sCommercial

Sector2026

January2026

Contents

01Preface

02AbouttheOrganizations

03ExpertPanelMembers

04ImplicationsforBusinessesand

TipsforEnterprises

08TenHighlightsfor2026

Preface

TheHKUSTLiFungSupplyChainInstituteandtheExpertCommitteeofthe

ChinaGeneralChamberofCommercearepleasedtopresentthe23rdeditionof

ourannualreport,TenHighlightsofChina’sCommercialSector.

In2025,China’scommercialsectorcontinuedtoevolve,drivenbysupportive

governmentpolicies,technologicaladvancements,andchangingconsumer

behaviour.Thisyearwitnessedsignificantprogressinvariousareas,highlighting

thedynamicnatureofthesectorandthebusinessesoperatingwithinit.

Newtypesofconsumption,particularlydigitalandtech-drivenconsumption,

experiencedsubstantialgrowthasartificialintelligence(AI)andother

technologiesbecameincreasinglyprevalent.Serviceconsumptionisalsoonthe

rise,asconsumersseekmoreengagingandimmersiveexperiences.Emerging

trendssuchasgreenconsumptionandemotionalspendingareopeningup

freshavenuesforbusinesses.

Chinesecommercialbusinesseshavedemonstratedremarkableresilienceand

adaptabilityinresponsetoshiftingconsumerpreferencesandacompetitive

marketlandscape.Thegrowingemphasisonconsumerexperienceshas

promptedretailbusinessestoincorporateAItechnologiesintotheirproducts

andservices,andtocreateofferingsthatmergeretailwithcultural,leisure,and

sportselements.Inlightoftheintensifyingcompetitioninthedomesticmarket,

somecompaniesarepursuinginternationalexpansionforgrowth.Effective

localizationstrategiesandstrategicpartnershipsarecrucialfortheirglobal

endeavours.

Withinputfrommorethan160top-tiermainlandexperts,TenHighlightsonce

againidentifiesthetoptrendsofthepastyearandanticipates