英文价值主张设计试题库及答案.docVIP

英文价值主张设计试题库及答案

一、单项选择题（每题2分，共10题）

1.Whichisakeyelementinvaluepropositiondesign?

A.CompanyhistoryB.CustomerbenefitsC.Competitorslogo

答案：B

2.Whatdoesavaluepropositionmainlyfocuson?

A.InternalprocessesB.ShareholderinterestsC.Customerneeds

答案：C

3.Thevaluepropositionshouldbe___.

A.VagueB.UniqueC.Complex

答案：B

4.Agoodvaluepropositionhelpsacompany___.

A.IncreasecostsB.AttractcustomersC.Ignorecompetition

答案：B

5.Whichisnotpartofcreatingavalueproposition?

A.IdentifyingcustomersegmentsB.ChangingcompanynameC.Analyzingcompetitors

答案：B

6.Valuepropositiondesignstartswithunderstanding___.

A.IndustrytrendsB.EmployeeneedsC.Customerpainpoints

答案：C

7.Astrongvaluepropositioncan___.

A.LowerbrandawarenessB.DifferentiatefromcompetitorsC.Limitmarketshare

答案：B

8.Whendesigningavalueproposition,weneedtoconsider___.

A.RandomideasB.CustomervalueperceptionC.Companyspastfailures

答案：B

9.Thegoalofvaluepropositionisto___.

A.ConfusecustomersB.CommunicatevalueclearlyC.Hideproductfeatures

答案：B

10.Valuepropositionshouldbebasedon___.

A.FalseclaimsB.MarketresearchC.Employeepreferences

答案：B

二、多项选择题（每题2分，共10题）

1.Componentsofavaluepropositionmayinclude___.

A.Uniquesellingpoints

B.Customerbenefits

C.Competitiveadvantages

答案：ABC

2.Whendesigningavalueproposition,weshouldconsider___.

A.Differentcustomersegments

B.Companysresources

C.Technologicaltrends

答案：ABC

3.Asuccessfulvaluepropositionshouldbe___.

A.Clear

B.Concise

C.Compelling

答案：ABC

4.Elementstoanalyzeforvaluepropositiondesignare___.

A.Competitorsofferings

B.Customerfeedback

C.Industrystandards

答案：ABC

5.Tocreateaneffectivevalueproposition,weneedto___.

A.Definecustomerproblems

B.Highlightsolutions

C.Buildemotionalconnection

答案：ABC

6.Whichofthefollowingcanbepartofavalueproposition?

A.