英文竞争分析试题库及答案.docVIP

英文竞争分析试题库及答案

一、单项选择题（每题2分，共10题）

1.WhatdoesSWOTstandfor?

A.Strengths,Weaknesses,Opportunities,Threats

B.Strategies,Weaknesses,Options,Threats

C.Strengths,Weaknesses,Offers,Targets

答案：A

2.PortersFiveForcesframeworkdoesnotinclude?

A.Threatofnewentrants

B.Bargainingpowerofsuppliers

C.Companysinternalculture

答案：C

3.Afirmsuniquecapabilitiesarecalled?

A.Corecompetencies

B.Competitiveedges

C.Uniquesellingpoints

答案：A

4.Whenacompanyhasacostadvantage,itmeans?

A.Itcanchargehigherprices

B.Itcanproduceatalowercostthancompetitors

C.Ithasmorecustomers

答案：B

5.Whichisanexternalfactorincompetitiveanalysis?

A.Employeeskills

B.Markettrends

C.Companystructure

答案：B

6.Anichemarketis?

A.Alarge,generalmarket

B.Asmall,specializedmarket

C.Anewmarketsegment

答案：B

7.Themaingoalofcompetitiveanalysisisto?

A.Copycompetitors

B.Understandcompetitorsandgainanedge

C.Avoidcompetition

答案：B

8.Ifacompetitorhasastrongbrandimage,itisa?

A.Strength

B.Weakness

C.Threat

答案：A

9.Analyzingcompetitorspricingstrategieshelpsin?

A.Settingownprices

B.Reducingproductioncosts

C.Improvingproductquality

答案：A

10.WhatdoesPESTELanalysisfocuson?

A.Companysinternalfactors

B.Externalmacro-environmentalfactors

C.Competitorsstrategies

答案：B

二、多项选择题（每题2分，共10题）

1.WhichofthefollowingarecomponentsofSWOTanalysis?

A.Strengths

B.Weaknesses

C.Opportunities

D.Threats

答案：ABCD

2.PortersFiveForcesinclude?

A.Threatofsubstituteproducts

B.Bargainingpowerofbuyers

C.Intensityofcompetitiverivalry

D.Threatofnewentrants

答案：ABCD

3.Whataresourcesofafirmscompetitiveadvantage?

A.Costleadership

B.Differentiation

C.Focusstrategy

D.Highprices

答案：ABC

4.Externalfactorsincompetitiveanalysisare?

A.Technologicalchanges

B.Economicconditions

C.Companysmanagement