2025 世界零售银行报告:以客户为核心,构建 “吸引 - 互动 - 愉悦” 全链路飞轮.docx

2025 世界零售银行报告:以客户为核心,构建 “吸引 - 互动 - 愉悦” 全链路飞轮.docx

Attract,engage,anddelight

Spinthecustomercentricityflywheel

RE

REEARCHNTTUTE

RetailBanking

2

WorldRetailBankingReport2025

Tableofcontents0418

Tableof

contents

04

18

ForewordExecutivesummaryCraftcardjourneysthatearna“Heck,yeah!”

Foreword

Executivesummary

frombankcus

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