三十万份声音：解码全球变革新时代的底层逻辑.pptxVIP

Historiansmightdisagreeaboutwhich

periodofthepastcenturywasthemost

tumultuous,butthe2020saresurelyon

theshortlist.Theglobalpandemicwasjust

thebeginning;socialupheaval,geopolitical

conflict,economicshocks,andtechnologicaladvancementhaveleftpeopleunsettled

andintrospective,focusingtheirenergy

onthingstheycancontrol.Theyaremore

concernedwithpersonalfulfillmentandlessfixatedonmacroissues,moretrusting

ofsmallercommunitiesandlesscredulousofbiginstitutions,morelikelytobethrivingbutlesslikelytofeelthatwaythanthey

wereatthedawnofthisdecade.

Weknowthisbecausethey’vetoldus.

Backin2020,whentheworldfirstseemed

towobbleoffitsaxis,theOliverWyman

ForumlaunchedtheGlobalVoicessurvey

tocollectinsightsacrossarangeoftopics,fromworkforcetrendstodisinformation,

tohelpbusinessandgovernmentleaders

understandandnavigatethechangestakingplace.Weassumedthepandemicwould

impactsocietylikeothershocksofthe

20thcentury,creatinga“cohortmemory”

thatwouldreshapelong-termattitudes

andbeliefs.Ourhunchprovedcorrect;theresultsweresorevelatorythatwewere

inspiredtokeepaskingquestions.

Now,wehavereachedamilestone.

Atthefive-yearmarkofthisprojectwe

haveamassedalmost300,000differentcutsofopinion,experience,andbeliefacross

20nations,onagrowingrangeoftopics.

Someoftheresultsarelongitudinal,with

responsesacrossallfiveyears.Others

reflectnewquestionsbeingaskedtohelpusgetmorecloselyconnectedwiththeever-

changingzeitgeist.

Atfirstthedatawerenoisytothepointof

cacophony.Butaswebegantoisolatethe

signalinthose300,000voices,wefound

clearevidenceofpeoplechangingacross

numerousdimensions,fromwhattheyvalueandhowtheyfeeltohowtheyworkandleadtohowtheyinvestandspend.Muchofthischangeisbeingdrivenbyanewvariable

thathasquicklytakenacent