零售促销管理与优化策略.pptx

SAPBestPracticesforRetailPromotionManagement

Retailer

Inreferencetoturnoverpromotionisacentralinstrumentofthetradefordifferentationandpositioninginaagressiveprice-andcompetitiveenvironmentPromotionswillbedonesothatarticlescanbeboughtatalowerpricetoreducetheactualstock,toincreasetheturnover,ortotestproducts.

Information-systemsAnalysesPOS-Access/SuccessOrderallocationtableAssortmentsCataloguehandlingCouponsCalculationFreegoodsBonuskaufSubsequentsettlementGoodsreceivingAdditionalInformationMasterdataConditionsDispositionPromotionClassificationInventorymanagementShippingPromotioninSAPPCSRetail

SubsequentprocessingPromotionplanningArticleQuantityplanningSitegroupsComponentsTopicsProductcatalogueConditionsPriceplanningPromotionplanning

AssortmentlistPOSDataPricecalculationSubsequentprocessingPromotionplanningAllocationtablePrice-activationAnnounce-mentListingAdditional??

supplysourcedeterminationSubsequentprocessing

PromotiontimeframeSaleconditiontimeframeListingtimeframestoregroupsouthListingtimeframestoregroupnorthSaletimeframestoregroupnorthPromotionyoungfashionSaletimeframestoregroupsouthTimeStoreNorthStoreSouth

TerminationMarginsInventoryvaluationLabelingPromotion:AnalysesZRPromotionArticleArt.10023Art.14570Art.20045SoAkt.WS99Text.ListingMargin586,80

590,00

550,50AnalysePromotion/ArticleAnalysisPromotion/PlantZRAktionPlantsMSouthMNorthM002SoAkt.WS99Text.ListungMargin586,80

590,00

550,50

Wholesale

Inreferencetoturnoverpromotionisacentralinstrumentofthetradefordifferentationandpositioninginaagressiveprice-andcompetitiveenvironmentPromotionswillbedonesothatarticlescanbeboughtatalowerpricetoreducetheactualstock,toincreasetheturnover,ortotestproducts.Aktionen

SubsequentprocessingPromotionplanningArticleQuantityplanningSitegroupsComponentsTopicsProductcatalogueConditionsPriceplanningPromotionplannin