2026年社交媒体趋势报告（英文版）-.docxVIP

SOCIAL

MEDIA_

TRENDS./

TRENDS./

2026

2026

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Fromchasingtrendstoseeingthemcoming

Everyyear,theinternetgetsloudwithhottakesaboutwherecultureisgoing.Somearesmart.Mostdon’tagewell.

Whatisobviousisthis:thegroundisshiftingfasterthanmoststrategiescankeepup.AIismovingfasterthanstrategydecks.Wouldyoube

surprisedifinthreemonthsanotherevolutionofanAItoolyoudon’tseecominggreatlychangeshowyoumarkettoyouraudience?Iwouldn’t.Youcan’tplanforthat.

Sothisisn’tjustanothertrendsreporttellingyouwhattocopynext.It

showsyouwhat’salreadychangingunderneathyourfeet,basedonrealconversationsfromrealpeople,happeningrightnow.

Technologywillalwayschange.

Platformswillcomeandgo.

AIwillkeepgettingfaster.

Theadvantagehasneverbeenthetech.

It’sunderstandingpeoplebetterthananyoneelse.

Yes,you’llseethebigculturalshiftsshapingcreativity,influence,and

intelligence.Buttherealedgeisn’tknowingourtrends.It’slearninghowtospotyoursearly,beforetheyshowupineveryoneelse’sdeck.

That’swhythesecondhalfofthisreportispractical.

Howtocatchaudiencesignalsbeforethey’reobvious.

Howtounderstandwherethey’reheaded.

Andhowtomovewhileothersaretryingtomakesenseofitall.

Readthetrends.Thengofindtheonesthatmattertoyourbrand.

BillyJones

ChiefMarketingOfficer,Hootsuite

CONTENTS._

THE18TOPSOCIALMEDIATRENDSFOR2026

1.Algorithmsaregainingnuance 5

2.Human-madeauthenticitywins,butAItoolsaretablestakes 6

3.Socialcontentmustadapttosearch 9

4.CreatorpartnershipsareshiftingtofocusonROI 10

5.Socialisbecomingafirst-partydataandresearchengine 12

6.Identitiesarebecomingfragmentedacrosssocialapps 14

7.Creativepatternanalyticsaredrivingrapidexperimentation 15

8.Brandsareadoptingacreatormindset 17

9.LinkedInis