电子商务英语第二版课件_电子商务英语7.pptVIP

LessonSevenLessonSevenLessonSevenLessonSevenLessonSevenLessonSevenLessonSevenLessonSevenLessonSevenLessonSevenLessonSevenTheArtofAdvertisingYourBusinessAbstract:AccordingtotopadvertisingconsultantJohnLaw,businessescanplantogetmaximumbenefitfromtheiradvertisingbyfollowingsomesimplerulesofthumb.ThearticlesetsoutLawsPrinciplesinnineeasysteps.Keywords:artofadvertisement;LawsPrinciples;nineeasystepsNewWordsadvertisementn.广告advertisev.做广告fiercea残酷的theWildWestn;西大荒,指美国开拓时期的西部rulesofthumbn.按实际经验估计的方法turnovern.营业额；证券交易额；流通merchandisen.;v.商品；推销inrelationto?按照lookatv.考虑Insertionn.插入catchlinen.（广告中）醒目的语句SentenceExplanationsInotherwords,theadvertisingbudgetshouldbematchedandspentinaretailbusinessinproportiontothebusinessbeingachieved,andatthetimeitisbeinggenerated.换句话说，零售商的广告预算费用应该与正在实现的营业额成比例，应该在正在产生营业额的时候支付出去。inproportionto与…成比例。SkillTrainingBusinessLetterWriting(V)LettersofAcceptanceChinaNationalImportExportCorpShanghaiBranchShanghai,China30November2003AbdullaSamihCo.,659SaleemRoadKarachiPakistanDearSir,Re:ForeverBrandBicyclesWehavetohandyourletterof25November2003,thecontentsofwhichhavebeennoted.?Wehavetakenyourproposalintoseriousconsiderationanddecidedtoentertainthebusinessatthebestpriceinordertocementourgoodrelations.?Thisofcourseisanexceptionaltreatment.Wearequotingthebestpriceasfollowing:ForeverBrandBicycles:20MensStyleatUS$25perset20WomensStyleatUS$26.5perset26MensStyleatUS$26.5perset26WomensStyleatUS$27persetOurS/CNO.MTB238-01isendclosed.Theduplicateistobereturned,dulysigned.?Yoursfaithfull