解锁休闲旅游 15 万亿美元机遇：深度解析.docxVIP

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TRAVELANDTOURISM

Unpackingthe$15

TrillionOpportunityinLeisureTravel

ARTICLEJUNE25,202515MINREAD

Leisuretravelwillpresenta$15trillionopportunityforairlines,hotels,andothertravelindustrystakeholdersin2040,upfrom$5trillionin2024.Thereasonsforthisjumparemyriad.Oneistheburgeoningmiddleclassinmanyemergingmarkets,eagertotravel.Anotheristhegrowing

emphasisonexperiences,ratherthanthings—peopleareincreasinglychoosingtospendtheirmoneyoncreatinggoodmemories.

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Makinggoodmemoriesdoesn’thavetomeantakinginternationaltrips,thoughitcan.Domestictripscomposethebulkofleisuretravel,especiallyinemergingmarkets.Totapthetruepotentialvalueofleisuretravel,stakeholdersshouldtrytoattractlocalandregionaltouristsaswellas

internationalvisitors.

Travelcompaniesshouldalsoprepareforarapidlyevolvingcustomerbase,distinguishedprimarilybyshi允ingdemographics.Thetravelersofthenearfuturearearichtapestryofidentitiesand

preferences.Forexample,moreandmorevisitorsarecomingfromemergingmarkets,including

China,India,SaudiArabia,Bulgaria,andCambodia.Travelerswillalsoskewyoungerandembracedigitaltechnologies.Sotravelcompaniesalongthevaluechainshould?ndwaystounderstandandwelcomenewtravelerswhilecontinuingtocatertotraditionalvisitors.

Ourglobalreviewofleisuretravelexploresthesourcesandmotivationsdrivinggrowthinleisuretravel.(See“AboutOurResearch.”)Welookatquestionsrelevanttotravelindustrystakeholders:

.Whereisgrowthcomingfrom?

Whatdrivestravelers’choices?

.Howwilltravelersplanandbook?

.Howshouldtheindustryrespond?

AboutOurResearch

Tounderstandcurrentleisuretravelbehaviorandneedsandtotesttrendsthat

arelikelytoemergeinthefuture,weundertookacomprehensivereviewoftravelpatternsfrom2014through2024.Welookedatbothdevelop