职场实用英语交际教程(中级)教师用书_Unit 8.pdfVIP

Teacher’sBookforUnit8

Unit8Advertiseaproduct

Motivating

Abouttheunit

andappealingadvertisement.Commonadvertisingmediaavailabletoanadvertiser

filmadvertising,outdooradvertising,windowdisplay,fairsandexhibition.

aswellashowtostructureandwritetheadvertisementsuccessfully,beforethey

completetheproductiontaskin“Outputting”.“Extending”willhelpSslearnthe

world.

Teachingobjectives

Uponcompletionofthisunit,theTisexpectedtoenableSsto:

listthewordsandexpressionsconcerningadvertising(ListeningReading:

Form)

identifythesellingpointsofaproduct(ListeningReading:Content)

describethestructureofanadvertisement(Structuring)

listthreewaysofadvertising(ListeningReading:Content)

writeanadvertisementbasedoninformationgatheredaboutaproduct

(Outputting)

Teachingsuggestions

Aproduction-orientedapproachissuggestedhere.Byadoptingthisapproach,the

finalstagewhereafollow-uplisteningandreadingarecarriedout.

SectionsTips

Motivating(Warming-up)

Period1•PresentthescenarioofcommunicationtoSs.

(Trying-out)

•AskSstotryoutthecommunicativetask.

•

learning.

(Takingaim)

•Explainthelearningobjectivesandtheoutputtask.

•MakesureSscandistinguishbetweenthecommunicationandthe

languageobjectives.

•MakesureSsareclearaboutthetypeandcontentoftheoutputtask.

Inputting(Listening)

Periods1-3•

offerhelptoSsifnecessary.

•

andofferhelptoSsifnecessary.

•ExplaintheLanguagePoints(TheTmayexplainthelanguagepoints

beforethefirstlistening).

•